Overview and Readings-2

To-do date: 12 May at 9:00

The theme focuses on digitally constructed networks and digital businesses to discuss how the notion of networks and strategy would (need to) change based on these.

 

Questions you could use to help you reflect on the readings:

  • What is the author(s) view on/approach to network?
  • How is interaction and context discussed/treated in the article?
  • What is the author(s) view on strategy (explicitly/implicitly)?
  • What is the implication of digitalization on the network and strategy
  • What is the author(s) view on innovation?
  • How do the articles relate to each other?

 

Readings for this theme:

  • Bharadwaj, A., El Sawy, O., Pavlou, P., & Venkatraman, N. (2013). Digital Business Strategy: Toward a Next Generation of Insights. MIS Quarterly, 37(2), 471-482.
  • Easton, G., & Araujo, L. (2003). Evaluating the impact of B2B e-commerce: a contingent approach. Industrial Marketing Management, 32(5), 431-439.
  • Ebner, W., Leimeister, J. M., & Krcmar, H. (2009). Community engineering for innovations: the ideas competition as a method to nurture a virtual community for innovations. R&D Management,, 39(4), 342-256.
  • Eckhardt, G. M., Houston, M. B., Jiang, B., Lamberton, C., Rindfleisch, A., & Zervas, G. (2019). Marketing in the sharing economy. Journal of Marketing, 83(5), 5-27.
  • Geissinger, A., Nykvist, R., & Öberg, C. (2019). How do managers get their heads around artificial intelligence? Extending the network picture discussion. Paper presented at the IMP, Paris.Click Download HERE to access the paper.
  • Möller, K. K., & Halinen, A. (1999). Business relationships and networks: Managerial challenge of network era. Industrial marketing management, 28(5), 413-427.
  • Ritter, T., & Pedersen, C. L. (2020). Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future. Industrial Marketing Management, 86, 180-190.
  • Veitas, V., & Weinbaum, D. (2016). Living cognitive society: A digital world of views. Technological Forecasting & Social Change, 114, 16-26.
  • von Krogh, G., Haefliger, S., Spaeth, S., & Wallin, M. W. (2012). Carrots and rainbows: Motivation and social practice in open source software development. MIS Quarterly, 36(2), 649-667.